*This is a concept exhibit prepared for the sole purpose of presenting our ideas. The company, as well as the website, referred to here does not exist.

CLIENT

 

Editoriam 

DATE

 

April 29, 2020

SERVICES

 

Branding, Logo Design

Editoriam is a professional editing firm that aims to help academicians improve their writing and bring it up to the acceptable level that the top journals require. The company wanted a logo that was simple enough and showed their affiliation with the academic world.

Logo Design

Ideas and Concept

The goal here was to create a logo that was simple enough to read at any size and one that showed the company’s affiliation with writing. The audience should be able to look at the logo for the first time and guess that the company is in the writing industry. At the same time, the logo should be attractive enough to catch the attention of the viewer at first glance.

 

Official Logo

Color Palette

#00aeef

#ffffff

#000000